The title of this blog suggest that there are brands that are outdated or stagnant and building a tabletop game to rewrite the narrative could make excitement inevitable for the brand and their story. Let's face it, after you've been in business for awhile one tends to get complacent, the drive might no longer be there and in today’s fast-paced market, a brand can become obsolete as quickly as a click because customers are left wondering or simply move on to the next brand.
Erasing the cobwebs to something more dynamic, engaging and interactive is what the game pieces are about. What if you could turn your dusty old brand into something as exciting as a game? A game-world where your story is not just talked about but played. To be precise, I am referring to tabletop games. Gamification can be a powerful tool for this kind of transformation. First, you need to identify the cobwebs, because who doesn't love hanging onto outdated elements that scream 'we're stuck in the past.'
Rewriting your narrative could simply be to explain how to set clear goals for what you want to achieve with gamification, and how to craft a compelling story that ties into your brand and engages your audience. This would certainly make excitement mandatory.
There's a balance to this of course, because you never want to overwhelm your customers with too many game elements which is why a board or card game might be more ideal than something digital. Game elements can surely emphasize your brand's core identity even it's essence.
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